I’m David DW Liu and I leverage data to inform insights and strategies. I am a UX researcher with 7 years of experience managing research projects, mentoring researchers, and strategizing collaboration cross-functionally. Through my empathy, I aim to understand and improve the experiences of people. I do this by answering questions such as who, what, why, and how.
Outside of research, I enjoy attending community events, arts & crafts, and traveling. I am also an advocate of diversity in Science, Technology, Engineering, and Math (STEM) and STEM education
· Research Tools: STATA, SPSS, R, HLM, MAXQDA, Dedoose, NVivo, Vosaic/StudioCode, UserZoom.com, Qualtrics, SurveyMonkey, dscout.com, UserTesting.com, and MS Office
· Qualitative Research: video research, video/photographic diary studies, interviews, contextual inquiry, focus group, mobile ethnography, home visits, A/B testing, discourse analysis, usability studies, thematic analysis, and journey maps
· Quantitative Research: descriptive and inferential statistics (t-tests, ANOVAS, and multiple regression), surveys, experimental design, psychometrics, and econometrics
Academic Research Interests
Last updated 4/2020